Unearth your land’s true value

WELCOME

Land promotion is a tried-and-tested method for realising the true value of land with development potential.

WHAT IS LAND PROMOTION?

In a Promotion Agreement, a Land Promoter takes on the complete financial responsibility for shepherding land with development potential through the planning process until a feasible planning consent is obtained.

In exchange for their promotional efforts, time, incurred costs, and investment risks to secure a viable planning consent, Gleneaston Land receives a success-based fee from the proceeds of the land sale, following the deduction of any agreed third-party planning costs.

Is my land suitable for development?

The Benefits

Our Process

FAQ

We have the insight you need to unearth the hidden potential of your land.

The Benefits

When a landowner seeks to capitalise on their land's development potential without the responsibility of securing planning consent, a promotion agreement presents a viable option.

Under such an arrangement, a land promoter undertakes the task of preparing a planning application and navigating it through the approval process.

The promoter assumes all risk by financing the planning process.

The land promoter covers all expenses related to obtaining planning permission. Therefore, if planning permission is not granted, the landowner faces no risk as all costs are borne by the promoter. The promoter only receives payment upon the successful sale of the land with planning permission to a developer.

Our interests are aligned.

Given the structure of a land promotion agreement, both the landowner and land promoter are aligned in their goal to secure the highest possible price for the land sale. The land promoter's payment is contingent upon their success, thus fostering mutual motivation for a successful outcome..

The land promoter will oversee the entire process.

Once a Land Promotion Agreement is in place, the landowner doesn't need to take any further action. The land promoter assumes full responsibility for obtaining consent for the land and manages the sale process after planning permission is granted..

The landowner maintains control of the land.

A significant advantage of a Land Promotion Agreement is that the land remains yours, and you retain full use of it while the promoter works on obtaining planning permission..

The land undergoes market testing through competitive bidding.

A land promotion agreement takes the land to the open market with the advantage of consent and a demonstrated marketing strategy, along with a competitive bidding process. Because the land already has consent and is therefore considerably less risky, developers are willing to pay a premium for the land.

Our Process

We recognise that your land holds deep significance for you. That's why we dedicate ourselves to understanding both you and your land, forging a relationship built on trust and openness. From the outset, our aim is to provide sincere insights, prompt responses, and precise outcomes.

Upon your approval, we'll conduct a thorough evaluation of your land's development potential. This entails conducting detailed analyses to pinpoint opportunities, and once identified, collaborating with local partners to navigate the planning process seamlessly. Once planning permission is secured, we'll leverage our network of developers and contacts to market your property. For landowners seeking a more expedited process, we're also equipped to explore direct land purchase opportunities

1 Understanding your needs.

The significance of initial impressions cannot be overstated. They offer valuable insights into your aspirations and frequently unveil development prospects that may have gone unnoticed. By leaving no detail overlooked, these introductions lay the groundwork for the land promotion journey.

2 Legal agreement.

Drawing on extensive experience in Heads of Terms, Planning Promotion Agreements, and legal contracts, our foremost focus is on you. We prioritize safeguarding all stakeholders and guaranteeing that the relationship progresses equitably and in accordance with regulations.

3 Planning strategy.

Our team ensures thoroughness in every aspect of acquiring planning permission. This entails extensive hours of dedicated work by our seasoned professionals, conducting meticulous research on opportunities and policies to optimize your likelihood of obtaining a viable planning consent.

4 Planning application.

Navigating the planning system can pose significant challenges without the appropriate expertise. Our extensive experience collaborating with local planning authorities equips us with the skills needed to successfully guide your application through the planning process.

5 Permission and sale.

Obtaining planning permission marks a significant milestone, but it's just one part of the equation. Our ultimate goal is to maximize the value of your site when it's sold. The land promotion strategy we employ is tailored to the unique features of your property.

For each project, we craft a customized approach to ensure optimal results.

Frequently Asked Questions

What is land promotion?

Companies like ours, specialising in land promotion, work directly with landowners to assess their sites, secure a viable planning consent, and subsequently sell them on the open market to housebuilders or developers.

Land promotion focuses on securing land for development rather than construction; promoters like us do not engage in building projects ourselves. Our role lies in facilitating a steady supply of land for housebuilders and commercial developers.

Will it cost me anything to secure planning permission?

No, there are no costs to you. We cover all legal fees to establish a Planning and Promotion Agreement with us, as well as all expenses related to developing a residential or commercial scheme, including planning application fees and additional site investigation surveys needed to support the sales process.

How does a promoter get paid for the service they provide?

If Gleneaston Land effectively secures planning permission as outlined in the Planning and Promotion Agreement, it earns a percentage of the net sales proceeds, a figure predetermined with the landowner at the beginning of the promotion process.

Are you a builder / developer?

Land promoters facilitate the development of new homes or commercial projects, but we entrust the physical construction to the experts! Nonetheless, we maintain close collaboration with the housebuilder or developer after the site is sold to them.

Can I get planning permission myself?

The landowner could potentially gather and oversee the entire design team necessary for securing planning permission and manage the process independently. However, should planning permission not be granted, the invested funds would be forfeited.

By partnering with us, who possess the requisite experience and expertise for efficiently developing a high-value scheme and obtaining planning permission, the landowner may stand to gain more from the land sale compared to going solo. This is because the increased land value achieved by us may potentially surpass the commission paid to us at the point of sale.

Who designs the scheme and what input do I have as a landowner?

Once the legal agreement between the landowner and Gleneaston Land is finalised, we engage a team of consultants to commence the technical due diligence. This process identifies constraints and explores potential opportunities for each specific site. Each site undergoes a tailored assessment, and we maintain ongoing consultation with our landowners throughout.

The ultimate design is a collaborative effort, drawing on input from our professional team, Gleneaston Land, and the landowner, as well as feedback from local planning authorities, other public entities, and the surrounding community.

What about tax?

Any agreement should be meticulously structured to optimise tax treatment for both parties involved. Given the significant financial implications, we strongly advise landowners to seek their own professional tax advice. Certain scenarios, such as when the land forms part of the primary residence, may qualify for exemption from Capital.

We can suggest an independent tax advisor specializing in such matters.

Is my land suitable for development?

If you possess land or a site with convenient access to local services, it may be deemed to have development potential. However, numerous factors must be taken into account when evaluating potential development sites, including environmental, social, and transportation considerations.

Gleneaston Land conducts preliminary research to assess site suitability. We then provide you with these findings, with no obligation to proceed further if development is not the optimal choice for you..

Land types we are most interested in:

Vacant Land

Brownfield and Greenfield Land

Houses on large plots

Garden assemblies

Offices - Commercial to Residential Conversions

Vacant Pubs/Hotels/Guesthouses/Care homes

Warehouses/Industrial Units/Industrial Estates

Garages/Petrol Stations/Workshops

Agricultural buildings

Derelict or redundant properties of any kind

087 386 9503

24/25 South Main Street, Naas, Co Kildare.


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